Google​‍​‌‍​‍‌​‍​‌‍​‍‌ Business Listing

A Google Business Listing which is presently known as Google Business Profile is basically a free tool that helps businesses to personalize the way they look on Google Search and Google Maps. It is a must for a local SEO strategy and for attracting customers from the neighborhood.

What is Google Business Profile?
By using Google Business Profile companies are given the liberty to set up and regulate a listing that is available publicly and displays the information below:

  • Business name
  • Address & location on Maps
  • Phone number
  • Website link
  • Business hours
  • Photos & videos
  • Customer reviews
  • In case users look for your services (i.e. website designing agency near me), your enterprise can turn up in the local 3-pack as well as the Maps results.

 

 

Advantages of Google Business Listing

  • Improves Local Visibility – Facilitates your business to turn up in local searches
  • Brings in Trust – Reviews from customers help to build the trustworthiness of the business
  • Increases Website Traffic – A direct link to your website
  • Increment in Calls & Visits – Click-to-call and navigation support
  • Free Marketing Tool – Creating and managing it does not come with a cost

 

Information You Can Add

  • Business category & services
  • Products or service areas
  • Business description with keywords
  • Photos of office, team, and work
  • Posts for offers, updates, or events

 

Significance Local SEO

An accurately optimized Google Business Profile leads to:

  • Local search rankings
  • Map visibility
  • Customer engagement
  • Conversion rate (calls, visits, inquiries)
  • Consistent NAP details (Name, Address, Phone) as well as frequent updates are some of the factors that determine Google’s trust in your business.

Who Is It Beneficial for to Use Google Business Listing?

  • Local businesses
  • Service providers
  • Agencies & freelancers
  • Shops, clinics, restaurants
  • B2B & B2C ​‍​‌‍​‍‌​‍​‌‍​‍‌companies